USA LARGEST ONLINE REAL ESTATE ADVERTISING NETWORK LAUNCHES

Date Added: Sep 10, 2008

Author: Manager Real Estates Directory

Category: North America real estates: Real Estates in United States

US-facing real estate website Zillow.com and the Zillow Newspaper Consortium (ZNC) of 11 major newspaper companies today announced the formation of the nation's largest online real estate advertising network - reaching more than 63 million monthly unique visitors, and with a focus on home buying, selling and home-related commerce.

The Zillow Advertising Network is an extension of the ZNC formed last autumn with 282 major newspapers nationwide.

Under the Zillow Advertising Network agreement, sales teams for both Zillow and Zillow Newspaper Consortium members will offer each other's premium advertising inventory to their respective client bases. Local newspaper advertisers will be able to reach Zillow's national audience of more than five million unique visitors per month, with 90% owning a home and two- thirds buying or selling now or in the next one to two years. Meanwhile Zillow advertisers gain access to the local audience visiting real estate sections of the newspapers' portals, as well as additional national advertising inventory across the ZNC

"This partnership allows advertisers with our papers to reach not only local real estate consumers who live in particular markets, but also consumers who may be moving to particular markets, via their searches on Zillow.com," said Lincoln Millstein, senior vice president of Hearst Newspapers. "This is a significant opportunity for advertisers to target a very large number of consumers on the verge of major home-related commerce."

The ZNC cited the example of a San Francisco furniture retailer who could now target the 750,000 visitors who research San Francisco Bay Area homes each month on Zillow.com, while simultaneously reaching the online audience of The San Francisco Chronicle.

This significantly extends the reach of an online advertising campaign for both local and national advertisers. In addition, advertisers can drill down even further with their ads on Zillow, targeting visits to specific postcodes, neighborhoods or individual homes.

"The Zillow Advertising Network gives local and national advertisers unprecedented access to the largest online audience of home buying and selling consumers available, including the loyal, engaged audiences visiting Zillow and our newspaper partners," added Greg Schwartz, vice president of advertising sales at Zillow. "This affluent and qualified audience of consumers making major home-related purchases is extremely valuable to advertisers and can now be targeted across a range of geographic considerations."

The Zillow Advertising Network extends a partnership with 11 major newspaper publishing companies announced in November 2007, which enables local real estate classified advertisers to also purchase featured listings and open house advertisements on Zillow.

The newspaper companies participating in the ad network include Hearst Newspapers; Lee Enterprises, Incorporated; Media General, Inc; MediaNews Group; Morris Communications Company, Philadelphia Media Holdings; and The E.W. Scripps Company.

Newspapers include major market dailies such as The San Francisco Chronicle, Houston Chronicle, San Jose Mercury News, The Tampa Tribune, The Philadelphia Inquirer and the St. Louis Post-Dispatch.

Source: www.opp.org.uk